What is KML?
KML (Keyhole Markup Language) is an XML format for geographic placemarks, paths, polygons, and presentation information. KMZ is a ZIP package containing a KML document and sometimes images or other assets. Open either file directly in the viewer to inspect its geographic features without installing Google Earth.
KML is designed to describe geographic content in a way that map viewers and Earth-browser tools can display with labels, styles, folders, and presentation-oriented behavior.
It is excellent for visual review and lightweight sharing, but many analytical GIS teams convert it when they need simpler feature storage, database workflows, or richer bulk editing support.